AFR.IM / site

ulta.com

Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products

Middle-Path Grade: C · Neutral Scanned 2026-11-14 03:36 UTC

C 0 AI-Neutral

AFR report

out of 100

L1 Reachability 32.58 / 35

robots.txt AI crawler policy (14 UA families) 22.58 / 25

source robots.txt

search-type 9.00/9 · hybrid 5.25/6 · training 8.33/10; strategy tag Middle-Path. Unconfigured examples: Perplexity-User, Amazonbot, Applebot-Extended.

check id l1.robots.ai-policy

No technical wall for transparent AI UA 5 / 5

source GET / (transparent AI UA)

GET / → 200

check id l1.no-tech-wall

Basic availability 5 / 5

source GET /

GET / → 200, full HTML document returned

check id l1.basic-availability

L2 Legibility 15 / 40

llms.txt family 0 / 14

source GET /llms.txt, /llms-full.txt, homepage HTML

GET /llms.txt network error: timeout: This operation was aborted; GET /llms-full.txt network error: timeout: This operation was aborted; homepage has no llms.txt link

check id l2.llms-family

Structured data (JSON-LD) 0 / 8

source homepage HTML

no JSON-LD blocks

check id l2.structured-data

Semantic HTML 6 / 8

source homepage HTML

semantic landmarks 4/4; no h1; html[lang] present; body text 4636 words

check id l2.semantic-html

Sitemap 4 / 4

source GET /sitemap.xml + robots.txt

GET /sitemap.xml → HTTP 200; robots.txt references a Sitemap; sitemap contains this site's URL

check id l2.sitemap

Content signals 5 / 6

source homepage HTML

title "Ulta Beauty | Makeup, Skin Care, Fragran"; meta description 127 chars; no date signal; body text 4636 words

check id l2.content-signals

L3 Actionability 0 / 25

Public API 0 / 8

source llms.txt + homepage HTML + OpenAPI probe

no public-API evidence; no API documentation entry point; OpenAPI not found

check id l3.public-api

Agent instructions 0 / 4

source GET /agents.md + /llms.txt

agents.md not probed; llms.txt HTTP undefined

check id l3.agent-instructions

MCP interface 0 / 6

source MCP probe

MCP probed; no endpoint found

check id l3.mcp

In-site AI features 0 / 7

source homepage HTML heuristics

no in-site chat/assistant; no AI search; no developer console

check id l3.site-ai-features

$ evidence --domain ulta.com --engine afr-1.2.0 12 checks

L1 Reachability 32.58 / 35

robots.txt AI crawler policy (14 UA families) 22.58 / 25

source robots.txt

search-type 9.00/9 · hybrid 5.25/6 · training 8.33/10; strategy tag Middle-Path. Unconfigured examples: Perplexity-User, Amazonbot, Applebot-Extended.

check id l1.robots.ai-policy

No technical wall for transparent AI UA 5 / 5

source GET / (transparent AI UA)

GET / → 200

check id l1.no-tech-wall

Basic availability 5 / 5

source GET /

GET / → 200, full HTML document returned

check id l1.basic-availability

L2 Legibility 15 / 40

llms.txt family 0 / 14

source GET /llms.txt, /llms-full.txt, homepage HTML

GET /llms.txt network error: timeout: This operation was aborted; GET /llms-full.txt network error: timeout: This operation was aborted; homepage has no llms.txt link

check id l2.llms-family

Structured data (JSON-LD) 0 / 8

source homepage HTML

no JSON-LD blocks

check id l2.structured-data

Semantic HTML 6 / 8

source homepage HTML

semantic landmarks 4/4; no h1; html[lang] present; body text 4636 words

check id l2.semantic-html

Sitemap 4 / 4

source GET /sitemap.xml + robots.txt

GET /sitemap.xml → HTTP 200; robots.txt references a Sitemap; sitemap contains this site's URL

check id l2.sitemap

Content signals 5 / 6

source homepage HTML

title "Ulta Beauty | Makeup, Skin Care, Fragran"; meta description 127 chars; no date signal; body text 4636 words

check id l2.content-signals

L3 Actionability 0 / 25

Public API 0 / 8

source llms.txt + homepage HTML + OpenAPI probe

no public-API evidence; no API documentation entry point; OpenAPI not found

check id l3.public-api

Agent instructions 0 / 4

source GET /agents.md + /llms.txt

agents.md not probed; llms.txt HTTP undefined

check id l3.agent-instructions

MCP interface 0 / 6

source MCP probe

MCP probed; no endpoint found

check id l3.mcp

In-site AI features 0 / 7

source homepage HTML heuristics

no in-site chat/assistant; no AI search; no developer console

check id l3.site-ai-features

Owner's statement

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HTML

<a href="https://afr.im/site/ulta.com"><img src="https://afr.im/badge/ulta.com.svg" alt="AI-Friendly Rating C"></a>

Markdown

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Score history

First scan · 2026-11-14

History builds after each rescan.